Privacy Policy

1. Who we are

This Privacy Policy applies to the Loft mobile application and the website at loftcamera.golf (together, “Loft,” “we,” “us,” or “our”). Questions and privacy requests can be sent to privacy@loftcamera.golf.

2. Information handled by the app

Camera and microphone

With your permission, Loft uses your device’s camera and microphone to record golf swing videos with audio. Camera frames and device motion signals may be analyzed on-device to detect likely swings and create clip markers. This processing occurs on your device.

Videos, thumbnails, notes, and annotations

Loft creates and stores the videos, thumbnails, session details, favorites, notes, and visual annotations you choose to make. These remain on your device and, when iCloud is available for your Apple account, in Loft’s private app container in your iCloud storage. Loft’s developer does not operate a server that receives or accesses this content.

Photo library

When you choose to import a video, Loft uses the Photos picker or your granted Photos permission to access the item you select. When you choose “Save to Photos,” Loft requests add-only access to save that clip. Loft does not scan or upload your photo library.

Preferences and diagnostics you send us

Recording preferences and app settings are stored on your device. If you email support, we receive the information you include, such as your email address, device details, and message. Please do not send private videos unless support specifically requests them and you choose to do so.

3. Information handled by this website

This static website does not use accounts, advertising cookies, tracking pixels, or analytics. Like most hosted websites, the hosting and network providers used to deliver it may process limited technical information such as IP address, browser type, request time, and security logs to operate and protect the service.

4. How we use information

Information is used only to provide the features you request, preserve your settings and library, respond to support or privacy messages, maintain security, and comply with law. We do not sell personal information or use it for targeted advertising.

5. Sharing and service providers

Loft does not share your in-app content with us or with advertising or analytics companies. Apple provides the device, Photos, and iCloud services that Loft uses at your direction and handles data under your Apple account and Apple’s terms. Website hosting and email providers may process the limited information needed to deliver the site and your messages. Any provider acting for us is required to protect information consistently with this policy and applicable law.

6. Retention and deletion

In-app content remains until you delete the relevant swing or session, remove Loft’s app data, or manage it through your device or iCloud account. Support emails are kept only as long as reasonably needed to resolve the request, maintain business records, and meet legal obligations. Website security logs are retained according to the hosting provider’s operational schedule.

To request deletion of information you sent directly to us, email privacy@loftcamera.golf. We may need to verify your request. Because we cannot access content stored only on your device or in your private iCloud storage, that content must be deleted through Loft, iOS, or your Apple account.

7. Your choices and permissions

You can decline or revoke Camera, Microphone, and Photos permissions in iOS Settings. Some features will not work without their related permission. You can stop iCloud use through your Apple account settings, subject to iOS behavior. You may also delete content within Loft and contact us about information you sent directly to us.

8. Children

Loft is a general-audience practice tool and is not directed to children under 13. We do not knowingly collect personal information from children. If you believe a child sent personal information to support, contact us so we can delete it.

9. International use

If you contact us from outside the United States, your message may be processed in the United States or other locations where our service providers operate, subject to appropriate legal safeguards.

10. Changes to this policy

We may update this policy as Loft changes. We will post the revised policy here and change the “Last updated” date. If a change materially affects how the app handles information, we will provide additional notice where appropriate.

11. Contact

Privacy questions, access requests, and deletion requests: privacy@loftcamera.golf
General support: support@loftcamera.golf